The iPod Halo Effect

An Apple changed my life
May 2, 2007, 11:22 pm
Filed under: Uncategorized

The Middle Seat

After months of research, i finally bought my first Mac in January 2006. Somehow it seems so long ago. Bought a white 12 inch iBook G4 and it only took me half a day to get used to it – to find out what goes where, what does what, etc. I knew it was going to be fun using a Mac and all, but i seriously didn’t expect it to be such an easy transition from Windows to the OS X.

One of the cool things i loved about a mac way before i bought one was this feature called Exposé. When you’re working on many things all at once, and you have many windows open, Exposé lets you see each and every window all at once by simply clicking the F9 key. Exposé instantly tiles all of your open windows, scales them down and neatly arranges them, so you can see what’s in every single one! Move the mouse over onto the window you want and walah, the window becomes active! Click F11 and Exposé hides all open windows, giving you instant access to your desktop. Beats the ‘Show Desktop’ button on Windows any day! Vista tried something similar, but could’nt quite pull it off.

Another feature that made me buy an iBook is the Sleep feature. I’ve always had trouble with my PC’s (laptop) sleep function. Everytime i close the monitor, it would sleep, but it still used up the battery as if i was using the laptop all along, and after a few hours, my laptop would be out of power. Not with an iBook..

You can just close the lid at any single time and it sleeps instantly. Open the lid the next day and you’ll still have just about the same amount of battery life you had when you put it to sleep! And of course, you’ll be able to continue your work where you left off. Amazing.

“People who are really serious about software should make their own hardware.” – Alan Kay

Wise words indeed.

Here is a summary of the things i love about Macs (definitely just a fraction of the many reasons):

1. It just works. – How much time have you spent troubleshooting your PC? All the hardware and software just works, and works well together. Get a Mac and get your life back.

2. Viruses? – Mac OS X was designed for high security, so it isn’t plagued by constant attacks from viruses, spyware and malware like PCs. Likewise, it isn’t plagued by never-ending security dialog boxes like those in Vista. So you can safely go about your work.

3. No more hunting for drivers – Just about everything works with Mac, even the stuff you used with your old PC. All you have to do is plug it in. A Mac has USB drivers for printers, external drives, digital cameras, input devices, iPod, and more. It can see Bluetooth cell phones and headsets, as well as FireWire cameras. No rebooting, no hassles.

4. Macs are beautiful – You won’t want to hide your Mac. You’ll want it front and in the center of your life. The Apple style shows in every detail, from its sculpted surfaces to its gorgeous Mac OS X graphics.

5. Files/documents are compatible with Windows – Compatibility isn’t an issue anymore with Macs, so you can easily swap files between a Mac and a PC.

6. You can make amazing stuff – Every Mac comes with iLife, a suite of software that transforms your photos, music, and video into all kinds of projects. Make high-quality websites, photo books, DVDs, songs, slideshows, music CDs, calendars, cards, prints, podcasts, music videos, documentaries, and more.

7. Keynote! – Without doubt my favorite presentation software of all time. Easy to use interface but can create absolutely stunning presentations. R.I.P. Powerpoint.

8. iPod Syncing made easy – Connect your iPod and a few seconds later your iPod is updated. No fuss guaranteed.

9. Spotlight – Type in anything in the Spotlight menu and it will search for all the files with that keyword, including inside the files. So if you’re looking for all files that contain a specific word, it will list all the files within seconds. Fast. Very fast.

10. No more blue screen of death – My Mac has never crashed. Ever. In the seldom event that a program hangs, you can just click a combination of a few keys and you’ll be prompted to force quit the program. Click and it closes with no fuss. CTRL+ALT+DELETE on a PC however, sometimes works, but most of the time doesn’t.

And the list goes on, and on, and on..


The iPod Halo Effect Part 2
April 23, 2007, 5:30 pm
Filed under: Uncategorized

iPod Ad – Wild Postings

Oh yes, the iPod changed my life, literally. The fact that it could run on PCs made me curious to what the fuss was all about.  I’m a sucker for good ads, so i was intrigued by that one up there.. But what was the point of getting one, i asked myself? I didn’t need a music player cos i had cds in my car..

Enter the iPod FM transmitters! It meant that i could listen to my whole cd collection in my car without burning a single cd anymore! Transmitting the tunes from my iPod to the car stereo wirelessly seemed so cool back then (and it still does!).

I finally got myself a 3rd Gen iPod complete with FM Transmitter, fell in love with it and the rest was history. Not only did it look stunning at the time, it was seriously very easy to use. Syncing was simple and it was just easier to update my iPod with new songs every day, without having to burn a whole cd as i used to do. My love for the iPod in turn led to checking out what other things Apple had to offer..

The iPod Halo Effect
April 19, 2007, 2:09 pm
Filed under: The iPod Halo Effect

Get a Mac – Trust Mac

Just another one of those ‘Get a Mac’ ads to start off another post. Don’t get sick of them just yet cos i’m planning on posting a few more haha. Hey, they are amusing, are’nt they? (Well to me at least ;p). 

So what is this so called iPod Halo Effect you may ask? In brand marketing, a halo effect is one where the perceived positive features of a particular item extend to a broader brand. Thus the iPod Halo Effect phenomenon has been used to describe how the iPod has had positive effects on perceptions of Apple’s other products. In other words, the iPod’s popularity helped Apple get PC users jumping on the Mac bandwagon, and more and more people started getting interested in the whole Apple product line. With respect to Apple’s history in the computing business, i think the release of the iPod was really when Apple got it’s big break. It certainly showed the world the ease of use and beauty of Apple products.

I was a great PC fan before. Don’t get me wrong, i even still use PCs on a daily basis at work, and i still do think they’re great, but not as great as a Mac. My love for the computing world and PCs were the main reasons why i wanted to get a degree in any computing field. And indeed i did, in Business Information Techonology. PCs helped me love technology. PCs helped me become what i am today. My PC ‘skills’ secured me a very good job in Web Development & Design. So what’s wrong with a PC?

Quite alot actually. It never occurred to me just how much time i wasted troubleshooting, virus scanning, rebooting after PC hangs, searching (and destroying) spyware, etc etc etc! Oh, and not forgetting to mention all the hard work i lost due to all the frozen screens! With a Mac it’s been quite different. Life in computing seriously hasn’t been the same :p


Macs have seriously evolved from their not-so-user friendly interfaces back in the day. I remember trying to use one in uni and failed miserably. More importantly, anything created on a Mac in those days couldn’t be used or even opened in PCs. I guess, that was the main cause of their unpopularity. In my first year, the computer labs were divided into two sections, half was full of Macs, and the other half PCs. The PC section was usually full, in contrast to the empty Mac section. It wasn’t surprising that in my final year, the number of Mac computer labs started decreasing. So yea, Macs were very un-user friendly, ugly and very unpopular. My single experience with the Mac made me stay away from them.. until i met the iPod.

[To be continued in my next post]

Hello Blogging Nation!
April 18, 2007, 5:11 pm
Filed under: Blogging Nation

Wow, my very first attempt at blogging. Lets hope it’s easy as these bloggers make it to be. Im used to doing my webpages from scratch when designing websites so this is going to be awkward not having full control of the layout and all, but hey as long as its easy :)

The ever growing Bruneian Blogs Directory at Simpur made me want to jump on this blogging bandwagon and see what all the hype is about. Im a typical Bruneian I guess; Im the type who always wants to get involved with anything exciting happening here in ‘boring’ old Brunei. Any new found craze amongst us and I’ll be on it like a racehorse! Haha okay maybe not, but I’d always wanna know more about it.

Simpur has become somewhat of an Internet craze as of late, and it deserves to be. With the introduction of it’s Blogging Nation, it shows that Bruneians are ready to show the world what they think of it. The amount of blogs in the ‘Personal’ Category proves that Bruneians are no longer scared (well at least, not as scared as they were) to share their feelings and thoughts with people they don’t know. All the other (food, photoblogs, local scene, etc) categories show just creative we can be, provided we’re given easy access to the right tools, e.g. the Internet & Blogging software. Website design was cool for a moment, but it was limited to those who knew how to design. Blogging i think is the future of personal websites. It’s very easy to create one, and more importantly, very easy to update. So here I am, writing my first blog. It really is quite easy. No uploading this and that, no codes, no nothing :) Time will only tell just how long this ‘craze’ will last on me..

To end my first post, i’m going to attempt to try and leave you with a video from the ‘Get a Mac’ series, one of the first and one of my favorites.. Just one of the reasons why i converted ;)

Get a Mac – Viruses